"Behind The Crown" - ESPN - Budweiser
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“ 9 vídeos, 9 super atletas em 3 modalidades ”
"Behind The Crown" é um projeto cocriado com a Disney ESPN Brasil e Greencave.Co a partir do desdobramento da campanha "King of Beers" de #Budweiser.
"King Of Beers" traduz os valores, liberdade e ambição da marca de cerveja mais valiosa do mundo. O conceito traz um paralelo nos segmentos em que a marca está sempre presente: na música e no esporte.
Portanto, "Behind The Crown" trouxe histórias de atletas que venceram grandes obstáculos na vida das mais variadas questões sociais que possamos imaginar. Sem dúvida, tem nosso respeito.
"Ser King é chegar lá fazendo seu próprio caminho."
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